A premium seafood distributor, bringing in daily seafood shipments from
around the world to distribute throughout North America with our primary distribution channel being B to C through Shopify. Working from our headquarters
in NY, NY, the E-Commerce Manager will work alongside our marketing, sales,
and operations teams to exceed revenue goals. The position is a hybrid position at this time.
The E-Commerce Manager will oversee and optimize the online sales operations for
various e-commerce platforms. The E-Commerce Manager will manage the e-commerce platform, improve the user experience, actively engage with customer service, and drive sales and revenue growth. They will play a
crucial role in developing and executing e-commerce strategies, expanding our market
reach, and enhancing customer satisfaction, making them instrumental in the success and
profitability of our online businesses. Directs, administers, and coordinates marketing
activities.
DUTIES AND RESPONSIBILITIES:
. Update, modify, and maintain multiple websites across Shopify platforms to include
the creation and management of products, information, and recipe pages on
websites,
. Coordinating online inventory with inventory at the business,
. Maintaining performance and messaging throughout the website with a focus on
driving traffic and sales to the sites
. Execute and/or oversee written content for websites and digital ads, ensuring
content is grammatically correct, SEO-friendly, and fits within our overall brand
voice.
. Optimizing the UX, regularly updating relevant pages with new content, and
continually developing our e-commerce platforms
A major focus will be creating a daily checklist to make sure that the site is operating at peak
performance.
. Execute website uploads, including new products, banners, and other marketing
collateral.
. Managing and executing promotional activities, including various social
media/influencer/paid advertising campaigns and POS materials
. Be a subject matter expert for all E-Commerce activities and 3rd party integrations'
. Lead internal and external resources to execute SEO campaigns, web development,
photography, video shoots, etc., as required to achieve growth objectives
. Organize Newsletter production with focused and relevant input with our current Google doc as the roadmap.
. Arrange Social Media posts and content on Instagram, Facebook, Linked In,
Pinterest, Tik Tok and YouTube.
. Work with internal and external resources to develop multi-channel marketing
strategies.
. Assist with development, testing, and QA.
Implement a robust a/b testing strategy for all new changes made to the website with our web dev and be able to report back on all the changes and the results of the effort.
. Monitor and report on all digital activity, including metrics around traffic, new
customer acquisition, sales, and conversion rates; resolve any issues that may be
negatively affecting those metrics
. Providing insights on customer shopping trends to support product selection and
identify product gaps
. Providing analysis and reporting on metrics such as weekly/monthly sales by product
category, new product sell-through, and marketing performance
. Handle technical and customer service issues as they arise, including questions
about products, helping with navigating the shopping cart, and problem-solving technical
issues that arise with the customer service team.
Have weekly customer service meetings to review the negative outreach so we can make moves to mitigate
For the future.
. Ensure good customer service by addressing and ensuring the timely resolution of
customer issues or questions
. Working with the sales, operations, and warehousing teams to ensure
smooth online order fulfillment.
. Attend morning sales calls to determine what's current and what might be
relevant for website and/or social media messaging. 15-minute meetings – 3-5 bullet points
. Ability to communicate in emails with a clear and friendly message'
. Experience in Creative Marketing writing for newsletters, websites, and social media
messaging.
. Writing and improving marketing language from B2B POS to retail consumers.
Coordinate a second 15-minute meeting with our B-to-B salesperson
. Plans and coordinates the marketing of current and new products
. Develops and coordinates the production of marketing and promotional materials
and programs, including but not limited to print, electronic media, direct mail, and
signage.
. Develops plans, programs, and promotions to improve market penetration and meet
corporate objectives.
. Performs other related duties as assigned by management.
QUALIFICATIONS:
. Have a degree in Marketing, Business Administration, or a related field.
. 3 -5 years of successful e-commerce management
. Must have at least 3 years of experience with Shopify
Must have the same with Klayvio & Attentive (SMS or the like)
Must know e-commerce CRM and Loyalty plan (we use Gorgias and Yotpo)
. Have prior experience in a similar role. Experience in digital marketing is a plus.
. Technical expertise utilizing a Shopify e-commerce platform; capable of making
changes, updates, and evolving the e-commerce platform.
. Possess a solid understanding of e-commerce frameworks.
. Strong proficiency in Adobe Creative Suite, with an emphasis in Photoshop and
InDesign is a plus
. The ability to produce content in Canva is a plus
. Excellent proficiency in HTML/CSS - while you won't be responsible for heavy
coding, you should have a strong understanding of HTML / CSS and be able to edit
code as needed.
Excellent proficiency in Microsoft Office, particularly in Excel.
. Graphic Design experience a plus
COMPETENCIES:
-AnalyticalSynthesizes complex or diverse information; Collects and researches
data; Uses intuition and experience to complement data; Designs workflows and
procedures.
- DesignGenerates creative solutions; Translates concepts and information into
Images. Uses feedback to modify design; Applies design principles, demonstrates
attention to detail.
- Problem-SolvingIdentifies and resolves problems promptly; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
-Project Management – Develops project plans Coordinates projects: Communicates changes and progress: Completes projects on time and budget: Manages project team activities.
-Leadership- Exhibits confidence in self and others: Inspires and motivates others to perform well: Effectively influences actions and opinions of others: Accepts feedback from others: Gives appropriate recognition to others.
-Managing People- Includes staff in planning, decision-making, facilitating, and process improvement: Takes responsibility for subordinates’ activities: Makes self available to staff: Provides regular performance feedback: Develops subordinates’ skills and encourages growth: solicits and applies customer feedback (internal and external): Fosters quality focus in others: improves processes, products, and services: Continually works to improve supervisory skills.
-Strategic Thinking- Develop strategies to achieve organizational goals: Understands organization’s strengths & weaknesses: Analyze market and competition: Identifies external threats and opportunities: Adapts strategy to changing conditions.
-Innovation- displays original thinking and creativity: Meets challenges with resourcefulness: Generates suggestions for improving work: Develops innovative approaches and ideas: Presents ideas and information to get others’ attention.
;
PHYSICAL DEMANDS AND WORK ENVIRONMENT
. Occasionally required to stand
Occasionally required to walk
. Frequently required to sit
. Occasionally/Frequently/Continually required to utilize hand and finger dexterity
. Occasionally required to lift/push/carry items less than 25 pounds
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year.
Benefits:
. 401[k]
' 401[k]matching
. Dental Insurance
. Employee assistance program
. Employee discount
. Flexible schedule
. Flexible spending account
. Health insurance
. Life insurance
. Paid time off
. Referral program
. Vision insurance
Schedule:
. 8-hour shift
' Day shift
Work Location: Hybrid/min 1-2 days per week in person
Company Overview
Size 20-50
Sector (B to C) (B to B) (retail locations)
Company - Private
