1-Position Overview
We are seeking a creative and results-driven Digital Marketer to join a startup Digital Marketing Agency
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Create and manage content for website, blog, social media, and other digital platforms.
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- SEO and SEM Management:
- Optimize website content and landing pages for search engine optimization (SEO).
- Manage and optimize paid search campaigns (Google AdWords, Bing Ads).
- Content Creation and Management:
- Develop engaging content for various digital platforms, ensuring consistency in voice and brand messaging.
- Collaborate with designers, product marketing, and sales to produce relevant content that meets the needs of our audience.
- Social Media Management:
- Create, curate, and manage published content (images, video, written) across social media platforms.
- Monitor and respond to user interactions on social media channels.
- Email Marketing:
- Design and execute email marketing campaigns, including newsletters and promotional offers.
- Analyze email campaign performance and suggest improvements.
- Analytics and Reporting:
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Use analytics tools (Google Analytics, HubSpot, etc.) to track and report on the effectiveness of marketing efforts.
- Market Research and Competitor Analysis:
- Conduct market research to identify trends and insights, and adjust marketing strategies accordingly.
- Analyze competitors and provide insights to improve our marketing efforts.
- Collaboration and Teamwork:
- Work closely with the marketing team and other departments to ensure cohesive marketing strategies.
- Collaborate with external agencies and vendors as needed.
2- Qualifications
- Education:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience:
- Proven experience as a Digital Marketer or similar role.
- Demonstrable experience in managing SEO/SEM, email marketing, social media, and display advertising campaigns.
- Skills:
- Strong understanding of digital marketing concepts and best practices.
- Proficient in marketing automation technology and analytics tools.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to generate innovative marketing ideas.
- Strong analytical skills and data-driven thinking.
- Technical Proficiency:
- Experience with Google Analytics, Google AdWords, and social media platforms.
- Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
Personal Attributes
- Highly motivated and proactive.
- Detail-oriented and organized.
- Ability to work independently and as part of a team.
- Strong problem-solving skills and adaptability.
Application Process
Interested candidates are invited to submit their resume, cover letter, and a portfolio of past digital marketing campaigns by email. Applications will be reviewed on a rolling basis until the position is filled.
This job description outlines the primary duties and qualifications required for the Digital Marketer role. The ideal candidate will be a strategic thinker with a passion for digital marketing and a proven track record of successful campaigns.
