Now in our 69th year of business as a leading source of Photography & Visualization, we seek a SEO Specialist to execute Search Engine Optimization for our company's website. You will be working closely with the President to improve our visibility to potential clients.
It is expected that you have a full understanding of Search Engine Optimization best practices and that your resume highlights experiences where you have successfully performed this same responsibility.
RESPONSIBILITIES
Identifying target audience engagement tactics
Analyzing our current website to suggest improvements
Optimizing the performance of our current website rankings
Sourcing and implementing keywords for the website or other content strategy
Publishing posts and content on Social Media channels and beyond as needed per the SEO strategies
Checking and improving website's link structure
Directing our marketing strategies towards various social media platforms
Maximizing our GOOGLE Search visibility utilizing GOOGLE ANALYTICS and/or other tools
REQUIREMENTS
Fluent with SEO best practices
Deep understanding of Google Analytics, Search Console and other tracking/webmaster tools
Intensely detail-oriented
Excellent communication skills
Excellent report creation and presentation skills
Time efficient
EXPERIENCE
Basic HTML / CSS / JavaScript Knowledge
Experience with CMS such as WordPress, Squarespace, Shopify, Wix, etc.
Experience setting up conversion tracking with Google Analytics 4
Experience working in a digital agency a plus
