Job Description: Social Media Marketing Specialist
Salary range: $75,000- $85,000.
Location: Bensonhurst, Brooklyn, NY 11214
A fast-growing eCommerce company specializing in premium home appliances. We aim to revolutionize the appliance shopping experience with cutting-edge technology, expert guidance, and exceptional customer service. As part of our growth, we’re seeking a skilled and innovative Web Developer/Tech Specialist to take ownership of our website and technical infrastructure.
Job Summary
Position Overview
We are seeking a dynamic and creative Social Media Marketing Specialist to manage and elevate our company presence across all social media platforms. The ideal candidate is a strategic thinker with a proven ability to create engaging content, grow an audience, and drive results. This role will play a pivotal part in showcasing our brand, products, and values to our diverse customer base.
Key Responsibilities
Social Media Management
Develop and execute a comprehensive social media strategy aligned with our marketing goals.
Manage our social media accounts, including Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Twitter.
Maintain consistent branding, messaging, and tone across all platforms.
Content Creation
Design and produce high-quality, engaging content, including posts, videos, stories, and ads.
Collaborate with the creative team to produce visually appealing graphics and videos.
Write compelling copy tailored to specific platforms and target audiences.
Engagement & Community Building
Monitor, respond to, and engage with followers, building a loyal online community.
Identify opportunities for collaboration with influencers and partners to amplify reach.
Conduct audience research to understand customer needs, trends, and preferences.
Analytics & Reporting
Track, analyze, and report on key performance metrics such as engagement, reach, and conversions.
Optimize strategies based on data insights to improve performance.
Stay informed of industry trends, platform updates, and emerging technologies.
Campaigns & Growth
Plan and execute social media campaigns for promotions, sales, and product launches.
Drive traffic to our website through strategic posts and advertising campaigns.
Collaborate with the marketing and sales teams to align social media efforts with company objectives.
Qualifications
Education & Experience
Bachelor’s degree in Marketing, Communications, or a related field.
2+ years of experience in social media marketing, preferably in eCommerce or retail.
Proven track record of growing social media accounts and driving engagement.
Skills & Competencies
Strong knowledge of social media platforms, tools, and best practices.
Experience with social media management tools (e.g., Hootsuite, Buffer).
Proficiency in graphic design tools (e.g., Canva, Adobe Suite) is a plus.
Excellent written and verbal communication skills.
Creative thinker with a keen eye for detail and design.
Analytical mindset with the ability to interpret data and make informed decisions.
Personal Attributes
Passionate about social media and digital marketing trends.
Highly organized, with strong time management skills.
A self-starter who thrives in a fast-paced environment.
What We Offer
Competitive salary and benefits.
A collaborative and innovative work environment.
Opportunities for professional growth and development.
Employee discounts on our products.
