Strategic & GTM LeadershipOwn the end-to-end Aussie Homes marketing plan across Buyer’s Agent and Real Estate Agent audiences.Define positioning, messaging, and campaign priorities to drive awareness, adoption, and engagement.Lead GTM coordination across the growth team to ensure cohesive and high-impact execution.Content & Campaign CreationProduce high-quality, conversion-focused content across email, social, website, webinars, collateral, and sales enablement materials.Collaborate with our content writing team to shape blog topics and thought leadership.Work closely with our internal studio and audience teams to deliver on-brand creative that cuts through.Channel & Partner MarketingOwn trade marketing strategy and activation across property partners, real estate agents, referral partners, and industry events.Develop assets and execute end-to-end campaigns that elevate our presence and drive lead generation.Market & Performance InsightsStay across industry trends, customer behaviours, and competitor activity to inform strategy.Analyse campaign performance and optimise for continuous improvement. 
