Associate Director, Digital Wealth Marketing

Associate Director, Digital Wealth Marketing

17 Mar 2024
New York, Virtual 00000 Virtual USA

Associate Director, Digital Wealth Marketing

About the Role:Grade Level (for internal use):12The Team:As an integral member of the S&P Dow Jones Indices’ global marketing team, this position is responsible for driving awareness and adoption of S&P DJI offerings and index-linked products with a particular focus on furthering opportunities in the Direct Indexing and Models Portfolios space.As part of the broader commercial organization, Marketing is responsible for connecting awareness, engagement-building and lead generation activities (paid media, digital marketing, content syndication, scaled client engagement and investor education etc.) to specific commercial outcomes. This role is responsible for marketing a business that is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®.The individual will collaborate regularly with S&P DJI commercial & product teams, particularly the Digital Wealth team, and will serve as the primary marketing contact to help drive opportunities in Digital Wealth.Responsibilities:As part of the North America Commercial Marketing team, you will be responsible for helping to drive market share, revenue and leads, connecting Marketing activities to specific commercial outcomes, focusing on:Channel Marketing. This role’s primary focus is on audience-informed product positioning, the integration of marketing techniques, and product education with key strategic channels/audiences. The role aligns marketing best practices for the channel/audience - institutional, insurance and capital markets, with exposure to wealth - and includes optimizing connectivity of techniques and content recycling across the entire marketing mix (physical, events programming, digital and 3rd- party publication platforms, content marketing, etc.).Account Based Marketing. Responsible for managing growth opportunities and relationships with key partners and clients in North America. Includes nurturing marketing relationships with regional key clients, strategic partners, and exchanges to promote downstream awareness of S&P DJI’s brand and underlying index-linked products and data.Program Management. Oversight of channel and account-based marketing strategies’ performance in a transparent and informative manner for internal and external stakeholders. Ensure a rigorous, systematic and transparent metrics analysis to underpin the team’s and business leaders’ decision processes. The role owns direct responsibility for marketing activities and their related metrics, partnering directly with sales and product management to achieve strategic commercial outcomes.Qualifications:

7+ years of professional experience in financial services’, experience with digital wealth (direct indexing and/or model portfolios preferred)

Comprehension of the basic pillars of investment management /asset allocation and the goals of financial market participants, including institutional investors, financial advisors, etc.

Knowledge of an array of asset classes from equities to fixed income and multi-asset

Must be able to demonstrate commercial results and actionable outcomes.

Bachelor’s degree (Marketing, Communications, Business or related field preferred)

Demonstrated interpersonal, written and verbal communication skills with a track record of driving measurable and significant results.

Must demonstrate strong management and leadership skills.

Account Based Marketing (ABM) and product marketing experience preferred.

Requires ability to interact with varying levels of management and stakeholders across the organization

Preferred Qualifications:

Foundational understanding of the principals of the primary uses of indices, and index-based products by portfolio managers, financial analysis, institutional-quality asset owners and product issuers preferred.

Experience with managing marketing campaigns and activations across eMarketing, content marketing, digital marketing, webinars/events, and social media.

Experience required in advancing strategic plans and objectives into operational campaigns

Must exhibit excellent project / program management skills with ability to prioritize many conflicting business needs and act accordingly in a timely manner.

Must exhibit exploratory, forward thinking, solution-solving style and ability to rationalize available opportunities for the S&P DJI opportunity set.

Compensation/Benefits Information (US Applicants Only)S&P Global states that the anticipated minimum base salary for this position is $130,000 - $160,000 depending on experience, with addition to bonus. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan.This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhiresAbout S&P Global Dow Jones Indic e sAt S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We’re the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies.S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/spdji .What’s In It For You?Our Purpose:Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.Our People:We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.Our Values:Integrity, Discovery, PartnershipAt S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.Benefits:We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.Our benefits include:

Health & Wellness: Health care coverage designed for the mind and body.

Flexible Downtime: Generous time off helps keep you energized for your time on.

Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://www.spglobal.com/en/careers/our-culture/Diversity, Equity, and Inclusion at S&P Global:At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.Equal Opportunity EmployerS&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.If you need an accommodation during the application process due to a disability, please send an email to:  EEO.Compliance@spglobal.com  and your request will be forwarded to the appropriate person. US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf   describes discrimination protections under federal law.20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)Posted On: 2024-03-18Location: New York, New York, United States

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