Your CareerAs a Digital Marketing Intern, you will have the opportunity to use digital marketing tactics to help drive event registrations and campaign results, delivering toward our global KPIs.You will learn about digital marketing tools, contribute to successful campaign execution and get a better understanding of the challenges and opportunities in the cybersecurity market. This is an entry-level into the Palo Alto Networks EMEA Demand Generation & Partner Marketing organization.Our global internship program trains the next generation of cybersecurity talent across a range of specializations, from threat intelligence to information security, engineering, and marketing. Interns and recent graduates can learn about the network security industry from leading thinkers, grow their professional networks, and be part of a career-defining experience.Our Internship Program starts immediately and runs for 6 months. We offer you:1:1 mentorshipFun and engaging events that inspire your intellectual curiosityThe opportunity to expand your knowledge and work on challenging projectsConnections to other recent grads, and employees across the company as well as our leadersYour engagement will be part of the EMEA & LATAM Marketing Demand Generation Hub, supporting the wider EMEA & LATAM Marketing Team in scaling demand generation efforts across the EMEA & LATAM region by improving regional customer experiences. Your ImpactYou will be supporting three key initiatives, as well as the execution of miscellaneous tasks designed to increase our ability to achieve pipeline conversion and demand generation goals. Help the team deliver a better customer experience across all marketing channels, ensuring all efforts align with coordinated marketing initiativesMaintenance of coordinated customer journey calendar aligning promotional channels, events, campaigns, and contentSupport the amplification of coordinated customer journey through digital channels, including web, paid media, social etc. aligning closely with key stakeholders to help them scaleDefine a reporting format for the outcomes and prepare relevant communications to share progress towards our goalsGain practical experience in B2B marketing across paid media, social media, website and campaign marketing through real-life experience developing and executing campaignsMaintenance of regional website content increasing relevance and presence of regional activities and hot topicsCollate requirements for EMEA & LATAM specific websites in English, German and French from the local Field Marketing teamWork with the web team to update the local websites according to those requirementsCollate results into reports that can be shared with the EMEA & LATAM marketing teamCommunicate the information to the team on a regular basis and make recommendations for strategic next steps in alignment with the coordinated major moments calendarHelp promote the EMEA Marketing Demand Generation Hub team internally and externally to share successes and drive broader awareness of the services we provide with the objective of positioning us as the Demand Generation Centre of Excellence for Palo Alto Networks in EMEA & LATAM Run a quarterly stakeholder satisfaction surveyCollate information on campaigns executed by the Hub and identify successes worth highlightingDefine a format to update the wider team on the Hub’s contribution highlighting successful activitiesIdentify external and internal awards/recognitions for digital marketing campaigns, prepare and submit our entriesDuring your internship, you will Learn how to coordinate and align marketing programs across multiple functions by the end of the internshipGrow essential project management skills and learn how to use Asana for project managementSee how global strategies get aligned with regional executionFind out which processes are involved in running successful campaignsLearn how to create your own campaign landing pages in Splash or MarketoUnderstand the use of metrics and data-driven decision-making as part of a successful marketing strategyLearn how to analyse marketing campaign results using reporting systems (SFDC, Tableau, Google Analytics)See the importance of internal communication as part of a functioning marketing organisation Experience the impact of recognition and success sharing on motivation and morale
