Description Robert Half Marketing & Creative is looking for a Digital Marketing Specialist for one of our clients in NC.We are looking for a motivated Digital Marketing Specialist with at least 2 years of experience to develop, implement, track, and optimize our digital marketing campaigns across various digital channels. The ideal candidate will have a passion for digital technologies and possess a solid understanding of the latest digital marketing trends and techniques.Responsibilities:
Develop and execute digital marketing strategies to drive online traffic to the company website and generate leads.
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Create and manage engaging content for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
Monitor and analyze the performance of digital marketing campaigns using various analytics tools and provide insights and recommendations for improvement.
Conduct keyword research and optimize website content for SEO to improve organic search rankings.
Collaborate with the marketing team to develop integrated marketing campaigns that align with overall business objectives.
Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics to improve campaign performance.
Manage email marketing campaigns, including the creation of newsletters, automation, segmentation, and A/B testing.
Identify and evaluate new digital marketing opportunities and partnerships to expand the company's online presence.
Assist in developing digital marketing budgets and monitor expenses to ensure campaigns are cost-effective.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 2 years of experience in digital marketing, preferably in a similar industry.
Proven track record of managing successful digital marketing campaigns and achieving measurable results.
Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Attention to detail and ability to multitask effectively.
Up-to-date knowledge of the latest trends and best practices in digital marketing.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .
