Lead experience requirements for Brightspeed’s digital ecosystem (website and mobile application interactions); track and measure E-Commerce program effectiveness and make course corrections as necessary; Partner with Marketing Strategy and Analytics teams to define E-Commerce Key Performance Indicators (KPIs) and create visual dashboards for these teams, as well as senior executives at Brightspeed and other internal stakeholders; develop meaningful insights out of this data that enable teams to take action to adjust business and marketing tactics and prioritize insight-driven changes to products, customer outreach, etc.; Collaborate and co-create with key business stakeholders and technology partners to develop new initiatives that fully leverage Brightspeed’s digital platform capabilities and channels to drive sales and achieve profitability; utilize Agile techniques and environments such as Salesforce, Marketing Cloud, Google 360, and Adobe AMS to enhance Brightspeed’s digital platforms; Build a customer-centric E-Commerce and digital User Experience (UX) platform by working with UX professionals and vendors; monitor current and evolving UX/UI trends, new technology solutions, and customer data to inform, recommend, and drive innovation strategies as they pertain to Brightspeed’s e-commerce and digital customer experience; Partner with IT, Product, and Marketing stakeholders to ensure best business terms, Return On Investment (ROI), and utilization of all third-party technologies and partnerships; identify strategic gaps and long-term growth opportunities for the business that leverage various technologies and vendors (such as UX design) to improve e-commerce and omnichannel marketing categories. Position will be headquartered in Charlotte, NC, but is a telecommuting position, allowing for remote employment from various unanticipated worksites throughout the United States.
