Overview:The Manager of Shared Events & Experiences will be responsible for creating and executing strategic roadmaps for cross-park seasonal events designed to attract and engage guests. With at least 5 years of experience in brand management and event planning, the ideal candidate will have a strong background in positioning large-scale events to attract new audiences and drive deep value within the current portfolio. This role is the conduit between the internal entertainment team and marketing across the parks.Responsibilities:
Develop comprehensive roadmaps for cross-park seasonal events that align with the overall brand strategy and business goals. Ensure events are positioned to maximize guest engagement, drive attendance, and enhance brand visibility.
Work closely with Regional park marketing teams across multiple parks to ensure seamless coordination and promotion of events.
Facilitate communication between departments including marketing, operations, and guest services to ensure consistency and brand alignment.
Collaborate with creative teams to develop marketing materials, event signage, and promotional campaigns.
Continuously assess guest feedback and event performance metrics to refine and enhance future event strategies. Implement innovative ideas to improve the guest experience and increase overall satisfaction.
Maintain brand integrity across all events, ensuring consistency in messaging, visual identity, and overall guest experience. Ensure all events reflect the brand’s values and position in the market.
Stay informed on industry trends, competitive landscapes, and emerging technologies to ensure events are cutting-edge and competitive. Use insights to inform event strategies and enhance brand positioning.
Track and report on the performance of events, including attendance, guest satisfaction, and ROI. Use data-driven insights to continuously improve event message strategies and outcomes.
Qualifications:
Education required: B.S. Degree in Marketing, Event Management, Communications or another related field
Minimum years of experience required: 10 or more years in marketing, with previous experience developing a successful lead generation and nurturing program
Strong business acumen and results-oriented
Strong project management skills and attention to detail
Strong verbal and written communication skills
Cedar Fair Entertainment Company is an equal opportunity employer. A work permit may be required for associates under the age of 18. Applicants must be legally eligible for employment in the United States and in accordance with state laws. Cedar Fair also conducts background checks on all applicants 18 years of age and older.
