Martech Enablement Operations Lead

Martech Enablement Operations Lead

14 May 2026
North Carolina, Charlotte, 28201 Charlotte USA

Martech Enablement Operations Lead

We are seeking a Martech Enablement Operations Lead to join our growing Marketing team. In this role, you will serve as the end-to-end owner of our marketing technology ecosystem and customer insights tech stack, leading the design, execution, and continuous optimization of marketing programs.You will drive the data insights & AI usecases for customer engagement experiences, across multi-channel marketing (Doo2Door, Outbound Calling, Email Marketing, Digital Marketing) and other core Martech solutions. This role blends strategic leadership, technical expertise, and operational excellence to deliver scalable, high-impact customer experiences. Impact:Own and lead end-to-end customer lifecycle marketing workstreams, from grooming through execution, optimization, and measurement, driving incremental revenue, conversions, engagement, and increased customer retentionArchitect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiencesEstablish and evolve data architecture and governance practices to enable personalization, segmentation, and measurement at scale Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomesDrive roadmap and prioritization of Martech initiatives, tools, and capabilities to enhance speed, scalability, and long-term platform health and business goalsLead deep-dive analyses to identify gaps, inefficiencies, and opportunities, and translate insights into best practices, standards, and governanceInfluence cross-functional strategy across Marketing, IT, Product, and Analytics to align on customer experience outcomes 

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