We are currently looking for a MarTech Product Strategy Manager to join our expanding team! As the MarTech Product Strategy Manager, you will develop and execute Brightspeed’s marketing technology product strategy. This role will oversee the creation and management of a strategic product roadmap, collaborate with cross-functional teams, and drive the innovation of our MarTech solutions. Your role will encompass managing the entire product lifecycle, from ideation to execution, and ensuring our solutions meet business objectives and market demands. The ideal candidate will have a deep understanding of marketing technology, strong analytical skills, and a proven track record in product management and strategy.As MarTech Product Strategy Manager, your responsibilities will include:Develop and execute a comprehensive MarTech product strategy that aligns with the company's overall marketing and business goals, identify opportunities for technology adoption and innovation to enhance marketing effectiveness and customer engagementOversee the end-to-end lifecycle of MarTech products, from ideation and development to launch and optimization. Collaborating with cross-functional teams, including marketing, IT, and data analytics, to ensure successful product delivery and integration Develop, write, and own comprehensive business cases for MarTech products, including defining the strategic value, outlining key objectives, and detailing the financial impact, ensuring that each business case supports the product vision and aligns with organizational goals, and present these cases to stakeholders to secure buy-in and resourcesConduct thorough market research and competitive analysis to identify emerging trends and technologies, using insights to inform product development and positioning strategiesWork closely with internal stakeholders, including marketing and product teams, sales, and executive leadership, to understand their needs and incorporate their feedback into product development, facilitating communication and alignment across departmentsDefine and track key performance indicators (KPIs) to measure the success of MarTech products, analyze data to make data-driven decisions and continuously improve product performanceEvaluate and manage relationships with external MarTech vendors and service providers, negotiate contracts and ensure that vendors meet performance and compliance standards Develop and manage budgets for MarTech products and initiatives, ensuring that projects are delivered within budget and financial constraintsStay current with industry trends, emerging technologies, and best practices in MarTech, applying this knowledge to drive innovation and maintain a competitive edgeKnack for envisioning and executing forward-thinking product strategies that align with business objectives and anticipate market shiftsThrive in working closely with marketing, technology, and data teams, and can translate complex requirements into actionable plansUse data and market insights to guide product development, continuously refine strategies, and optimize performance.Adept at managing the product lifecycle, leading projects with precision, and driving innovation in a dynamic environmentExceptional communication skills, enabling you to present your vision clearly to senior executives and engage stakeholders at all levels
