Description Robert Half Marketing & Creative is looking for a paid media specialist for one of or clients in Charlotte, NC!Job Summary:We are seeking a highly motivated and analytical Paid Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong understanding of digital advertising, data analysis, and performance marketing. The Paid Media Specialist will play a key role in driving customer acquisition, brand awareness, and revenue growth.Key Responsibilities:Campaign Strategy & Execution:
Develop and execute paid media strategies across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and other digital channels.
Manage and optimize campaigns to meet KPIs, such as ROI, CPA, and ROAS.
Collaborate with the creative team to produce engaging ad copy, visuals, and landing pages that align with campaign objectives.
Performance Monitoring & Optimization:
Monitor and analyze campaign performance data, providing insights and recommendations for continuous improvement.
Perform A/B testing to refine ad targeting, messaging, and creative elements.
Adjust bids, budgets, and targeting to maximize campaign performance and achieve optimal results.
Reporting & Analysis:
Generate and present detailed reports on campaign performance, highlighting key metrics, trends, and insights.
Use data-driven insights to inform future strategies and decision-making processes.
Stay up-to-date with industry trends, best practices, and emerging technologies in paid media.
Collaboration & Communication:
Work closely with cross-functional teams, including content, design, and sales, to ensure alignment and consistency in messaging across all marketing efforts.
Communicate effectively with stakeholders, providing updates on campaign progress and addressing any concerns or challenges.
Requirements
Qualifications:
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
2-4 years of experience in managing paid media campaigns, preferably in a digital agency or in-house marketing team.
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Experience with A/B testing, bid management, and campaign optimization techniques.
Knowledge of SEO, SEM, and general digital marketing principles.
Excellent communication skills, both written and verbal.
Ability to work independently and as part of a team in a fast-paced environment.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
