Job DescriptionAn employer is seeking an Email/SMS Specialist for a large automotive client sitting fully remote. Responsibilities include: Drive the definition, implementation and maintenance of data-powered email channel, lead nurturing and automation programs that supports revenue and company objectives. Own customer email communication development and execution with content, relevancy, smart segmentation, and personalization to drive customer engagement, adoption, and retention within our customer base. Define and drive strategy to increase engagement across all email streams, including onboarding, transactional messages, drip campaigns, and re-engagement. Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs. Develop weekly, monthly, and ad hoc reporting on email performance. Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness for key stakeholders along with key takeaways and optimization recommendations. Coordinate with multiple teams from Marketing teams, Pre-Cruise Revenue team, Creative Services, CRM, and IT to setup and execute email automations. Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Skills and Requirements 3-5 years of experience in an Email/SMS Marketing Role Data and results-driven with exceptional detail and knowledge around metrics, A/B testing, and ROI analysis Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes Experience with CRM, marketing automation, Email Service Providers, and web analytics platforms Understanding of email marketing best practices Proven experience establishing strong collaborative relationships across varied sets of stakeholders Ability to manage time and multiple priorities with a variety of internal and external stakeholders Experience in multi-channel retail industry nullWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
