We are a roofing company that has been in business for 16 years and we operate around the Lake Norman/Charlotte area.
We are continuing to move into the new era of digital marketing and need someone to head up, grow and develop our digital marketing department to increase our lead generation sources.
Our core values include:
We uphold the highest integrity in all our work procedures, production and payments
We stand behind our work 100% - if something isn’t right, we fix it.
We are honest in our words and actions
We continually educate ourselves and learn from our experiences
We are courteous and respectful to each other, our customers, and all we work with
We hold ourselves accountable
Job Overview
We are seeking a talented and experienced Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in developing and implementing marketing strategies to promote our services. You will be responsible for creating engaging content, managing advertising campaigns, analyzing data, and optimizing marketing efforts. If you have a passion for marketing and a strong background in Facebook Ads Manager, performance marketing, and analytics, we would love to hear from you.
Duties Include:
- Develop and execute marketing strategies to drive brand awareness and generate leads
- Create compelling and persuasive copy for various marketing materials, including website content, social media posts, ad campaigns, email campaigns, etc
- Manage digital advertising campaigns across various platforms, including Google Ads and social media ads
- Conduct market research to identify target audiences and trends
- Analyze marketing data to measure campaign performance and make data-driven recommendations for optimization
- Collaborate with cross-functional teams to ensure consistent messaging and brand identity
- Monitor industry trends and competitor activities to identify opportunities for growth
- Stay up-to-date with the latest marketing tools, technologies, and best practices
Skills Required:
- Strong ability to create engaging and persuasive content
- Experience in performance marketing with a proven track record of driving results
- Solid understanding of marketing principles and techniques
- Knowledge of advertising platforms such as Google Ads and social media ads
- Familiarity with sales processes and techniques
- Proficiency in analytics tools to measure campaign performance (e.g., Google Analytics)
- Knowledge of email marketing best practices
- Understanding of SEO principles and strategies
If you are a creative thinker with excellent communication skills and a passion for driving business growth through effective marketing strategies, we encourage you to apply. Join our team and be part of our success story.
