Coordinate and participate in Innovation/VOC exercises around North America Equipment & Accessories products.  Utilize this information to create a business case and clear value proposition to define new products for launch regionally.Partner with North America Engineering, Sales, Marketing, and Product Management teams to develop and execute a robust Innovation Roadmap to achieve Magnaflux Innovation Targets for the Equipment & Accessories lines.Lead the innovation process for North America Equipment & Accessories products through each state gate, including exploration for new technologies, to ensure strong competitive differentiation while also meeting time to market expectations.Provide both internal/external product training, and other related Go-to-Market activities as part of new product launches. Perform market research, competitive analysis, and business data (product unit volumes, revenue and margin) reporting to understand business trends, and make informed decisions for current and future product direction.Work with the Marketing Team to support and maintain marketing plans, advertising, and sales tools including brochures, product descriptions, application notes, web content, etc. Lead cost/price analysis and set pricing and general sales policies for the equipment & accessories product lines to achieve expected margins.Leverage aspects of the ITW Business Model – 80/20, USA, PLS and cost savings – in all aspects of product management and decision makingAdditional duties and tasks as assigned.
