Alternate Locations:Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.Newell Brands:Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.Rubbermaid Commercial Products:For over 55 years, Rubbermaid Commercial Product (RCP) has provided solutions with industry-leading durability to meet the challenging demands of commercial facilities. Our products span multiple categories including Refuse, Skincare, Commercial Cleaning, and Material Handling – and help commercial facilities operate at their very best. With iconic brands such as BRUTE®, SlimJim®, WaveBrake®, and HYGEN, RCP has a proud 55-year heritage of market-leading solutions.Position Summary:The Brand Manager, Global position on Rubbermaid Commercial Products will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication, and strong execution of global plans across all regions and countries.
Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda.
Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets.
Manage several brand projects and ensure delivery on time and in full.
Lead the innovation process from idea to market-readiness and market success, ultimately delivering new products that create category growth and increase profitability.
Serve as the general manager for their business: analyze and recommend P&L action; work across the business units with all key functions; act with a sense of urgency to resolve issues the arise and to take advantage of opportunities.
Key Responsibilities:
Help embed the global brand positioning globally by working with local countries and regions
Be a key liaison between the global team and regions/countries.
Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made.
Helps build annual brand marketing and business plan.
Achieves revenue and profit targets by delivering key initiatives.
Collaborates with Brand Commercialization team to drive brand tactical plans within guardrails of A&P strategy and budget.
Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
Leads Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetings.
Partners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impact.
Understands Chooser/User target and ensures every action serves the target.
Writes briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable; Responsible for reviewing research output and recommending actions in partnership with Insights team.
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning.
Leverages analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment.
Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share.
Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan.
Studies key competitors to identify the competition’s price strategy, recommends and drives action based on key learnings.
Supports customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
Conduct in-market chooser/user and distribution visits quarterly.
Manages the product portfolio including analysis related to adding, growing and exiting categories, sub-categories and SKUs.
Supports the creative strategy development process.
Partner with Brand Commercialization team to execute commercialization plans that support annual brand plan.
Work cross-functionally to identify growth and operational efficiency opportunities for the category; collaborate with internal teams to drive change.
Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements.
Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company.
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
3+ years of brand management experience
Desire to function as a business owner and a passion for brand management.
Demonstrated ability to deliver results
Proven ability to work and deliver results as a cross-functional team member.
Past exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Preferred experience in B2B
Up to 20% travel required.
Fluent in English.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
