Strategic Sales Manager

Strategic Sales Manager

28 Oct 2024
North Carolina, Raleigh / durham / CH, 27601 Raleigh / durham / CH USA

Strategic Sales Manager

A diversified communications company headquartered in Raleigh, NC seeks a talented, driven Strategic Sales Manager to help our team consistently exceed local radio and digital revenue goals. We have extraordinary expectations of each other and accept nothing short of excellence. Meshing with our standout team is as important as your talents and skills. This position will use your sales and management experience to lead a team that provides multi-platform, custom advertising solutions and strategies to local businesses. You’ll represent the biggest local audio and digital brands in the market. This is a full time, direct hire job. The ideal candidate possesses knowledge of marketing tactics that drive results and the ability to leverage analytics to optimize campaigns.

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Key Responsibilities:

Determine local sales team’s unique selling position, establish capabilities separation from competition, then use to drive more local market revenue.

Work with local sales team to create and present unique customer-focused campaigns using powerful local digital and audio brands.

Collaborate with local business prospects to define campaign goals, then track and optimize based on interpretation of analytics.

Help sales team forge and grow strong business relationships in the local market.

Generate forecast reports and help prepare annual budgets/strategic plans.

Track team activities in CRM to uncover opportunities for both professional and revenue growth.

Handle house account relationships where necessary

Work across all station departments on campaign execution, collections, commissions, promotions, and sales package creation

Manage day-to-day sales operations including conducting individual and team sales training, overseeing new business efforts, developing new leads and helping to solidify existing client relationships.

Augment a healthy, positive culture that reinforces teamwork and professionalism.

Benefits:

Medical, Dental, Vision

401K with company Match

Pet insurance starting 2025

Holidays Off

PTO

Tuition Reimbursement

Child Care Assistance Program

Employee Referral

Health & Wellness Program to help pay for Gym Memberships

Qualifications:

Great problem-solving skills and analytical abilities

Understanding of the local market, marketing concepts, and digital media marketing.

Must be organized, self-motivated, capable of multitasking and task prioritization

Experience in driving revenue to achieve budget goals

Minimum 3 years of media sales management experience required

Knowledge of digital products, tactics and applications such as search engine marketing/optimization, audience and search targeting/retargeting, social media management and marketing, display, OTT/CTV, email marketing

Knowledge of Excel, Windows, and media software such as WideOrbit, Media Monitors, Veritone, Futuri, Matrix (or comparable CRM.)

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