General Manager - North Africa & Levant

General Manager - North Africa & Levant

30 Jul 2026
North Dakota, Casablanca 00000 Casablanca USA

General Manager - North Africa & Levant

Lead the implementation of sales plans and programs across a widespread area of responsibility or cluster of countries, to ensure consistent growth and achievement of overall Etihad's sales and cluster revenue targets. Manages a team of country managers and sales managers.What you'll be doing:Participate in defining sales strategy and objectives to ensure alignment with overall Etihad's objectives and external trends.Develop and monitor sales plans to ensure sales strategy is properly implemented across the markets and expected results are reached.Define area sales targets and possible channels to be used to ensure consistent contribution to overall Etihad resultsManage and coordinate intermediary activities to ensure achievement of agreed targets and respect of terms and conditions.Manage the overall direction and coordination of the team to achieve agreed sales targets.Develop and implement sales and marketing initiatives to ensure key revenue targets are metDevelop and maintain excellent relationships with third parties (e.g. travel agencies, corporate customers, governmental authorities) to ensure effective brand positioning among strategic clientsDevelop, manage and stipulate a portfolio of contracts by counselling district sales representatives to ensure that Etihad market positioning is improved and compliant with overall commercial strategyLiaise with local governmental authorities to ensure compliance with all local regulations and policiesEngage with Etihad's partners to conduct joint negotiations with clients or intermediaries to optimize company visibility and to exploit new commercial channels and possibilitiesDevelop, implement and manage the local sales channel strategy according to Etihad guidelines in order to ensure the maximization of company reach and revenues possibilitiesMonitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actionsLead the top-to-top meeting with key customers to ensure building of strong relationships in alignment with Company's long term directionDevelop, implement and manage sales channels selection guidelines to ensure best channels are selected to ensure optimization of commercial investmentsGuide, coach and provide internal / external feedback to the managerial team to develop leadership and professional skills and to ensure increase of revenuesCascade, implement and review sales incentives schemes and pay-out for the assigned area of responsibility to ensure timely and proper recognition of sales targets

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