We are seeking a dynamic, strategic, and forward-thinking Director to lead the management and optimization of our Copper DSL and Telephone business. This crucial role will focus on customer strategy, operational efficiency, and market performance enhancement. The Director will collaborate with cross-functional teams, including marketing, sales, finance and IT, to drive innovative strategies that positioning the business for future success. The ideal candidate will leverage a comprehensive marketing strategy to maintain existing customers, attract new ones, and ensure a competitive market position amidst changing technologies and customer preferences.As Marketing Strategy Director - DSL & POTS, your duties and responsibilities will include:Revenue & Market Performance: Execute marketing and revenue strategies to optimize growth in a declining market by driving demand, improving pricing strategies, and identifying new revenue streams. Operational Optimization: Work cross functionally to drive efficiency improvements and cost savings while ensuring service quality and reliability, enhancing the service delivery processes and customer support. Customer Experience: Identify and prioritize initiatives to troubleshoot and improve the customer experience, driving satisfaction, retention and customer lifetime value.Transition Strategy & Future Planning: Lead the strategic shift to next-gen technologies (fiber, wireless) while maintaining customer loyalty during transitions and ensuring the business’s long-term competitiveness.Leadership & Team Management: Guide cross-functional teams to align with business objectives, foster innovation, and deliver measurable results through collaborative leadership.
