Vacancy expired!
DescriptionHumana's Marketing Organization is looking for a Senior CRM Marketing Professional to join the Marketing and Health Quality and Stars teams working remote anywhere nationwide. The Marketing and Health Quality and Stars teams are focused on the well-being of our members, and we believe there's a role for us to play as a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. We are looking for a Senior CRM Marketing Professional who can help us continuously improve campaigns to engage members, encouraging them improve their health behaviors.ResponsibilitiesAs the Senior CRM Marketing Professional, you will lead cross-team efforts that will help improve the efficiency and effectiveness of our campaigns. Working side-by-side with marketing team members, you will directly support the team's priorities of adopting agile methodologies, reducing cycle time, migrating to journey-based campaign designs, and leveraging new tools in Humana's marketing technology stack.Key Role Functions
Lead marketing improvement initiatives through planning, execution, and results monitoring
Play a leading role in a cross-functional team environment to achieve business goals
Develop data-driven recommendations to inform current projects and uncover opportunities for future improvements
Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs
Contribute to transformative and test & learn initiatives to uncover insights that lead to improved performance
Build strong working relationships with business stakeholders and work with internal and external vendors and partners
Continuously improve our marketing by taking advantage of new communication channels, technologies, and an evolving marketing platform
First Year Success Factors
Projects you manage produce measurable improvements
Your strategies are acknowledged by others as smart and effective
Recognition among team members as a communications expert who gets results
Development of effective partnerships with internal clients and team members
Required Qualifications
3+ years of experience in direct response marketing, digital marketing, marketing operations or related field
Experience optimizing marketing activities by leveraging analytics, conducting tests, and applying insights to improve performance
Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines
Demonstrated ability to develop strategies that achieve business goals
Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)
Clear and concise oral and written communication skills
Experience working with clients to deliver solutions that meet their needs
Preferred Qualifications
Bachelor's Degree in marketing, communications, business or related field
Demonstrated leadership ability
Experience working with clients to deliver solutions that meet their needs
Knowledge of healthcare, pharmacy and/or clinical concepts and conditions
Additional RequirementsAll Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.Connectivity - Requirement DetailsTo ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
Wireless, Wired Cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.Additional InformationWhy Humana?You'll experience the following perks as a full-time Humana employee:Compensation and Financial Security - Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, and a 401(k) retirement savings plan with a company match.Your Whole Health - Humana's health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.Work Perks - Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.Grow With Us - Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$76,800 - $105,800 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=HumanaWebsite.
