We are looking for an Area Sales Manager for the on-trade channel. The identified candidate will report direct to the Italian Country Director and will be responsible for overseeing and developing the Krombacher beer business in the assigned area.Account Management: Build and strengthen relationships with existing distributors and key accounts, while identifying and developing new distribution partnerships.Business Development: Identify and activate new points of sale, particularly premium outlets, and drive sustainable sales growth.Territory Management: Take full responsibility for the assigned regions, including sales planning, commercial targets and regular field visits.Sales Strategy & Execution: Drive sell-in and sell-out activities, implement commercial and trade marketing initiatives, and support distributor sales teams in maximizing market performance.Brand Activation: Strengthen Krombacher's brand positioning, visibility and presence at the point of sale, with a strong focus on premium outlets.
