The Senior Digital Marketing Specialist is responsible for developing and executing digital marketing programs that drive brand awareness, lead generation, customer engagement, and revenue growth. This position partners closely with sales, technical subject matter experts, and business leaders to translate complex services into compelling digital campaigns that generate measurable business results. The Senior Digital Marketing Specialist is responsible for SEO, content marketing, marketing automation, analytics, paid media, and demand generation, to connect marketing activities to pipeline and revenue outcomes.Job functions:Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities.Creates customer-centric digital journeys that drive awareness, engagement, and conversion.Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.Collaborates with sales teams to improve lead quality and pipeline conversion.Leads SEO stratgey, including technical SEO, on-page otimization, keyword research, content strategy,and performance tracking.Develops content plans that support customer acquisition and retention.Optimizes website content and landing pages to improve organic search visibility and conversions.Leverages marketing automation platforms and CRM systems to improve campaign performance andcustomer engagement.Plans and manages paid search, display, retargeting, and social media campaigns.Supports organic social media strategies that build brand awareness and engagementCollects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipelinecontribution) to evaluate the success of deliverables and return on investment, utilizing automation andleveraging new AI tools to enhance process efficiency.Creates dashboards and reports to communicate campaign effectiveness to the business.Partner with technical experts to create educational and throught leadership content. Supportwebinars, trade shows, conferences, and digital events.
