The Senior Director / Head of North America Insights & Analytics leads the function responsible for converting market, customer, competitive and performance information into decisions for North America in-line and launch products. As a member of the department leadership team, this leader advises senior North America Commercial and cross-functional stakeholders on portfolio strategy, resource allocation, forecasting and execution.The role directly owns North America primary market research, secondary analytics and commercial reporting, forecasting, competitive intelligence, field excellence (including segmentation and targeting strategy), and market access analytics. This leader will help identify and address the most important business needs and will partner with commercial leadership and functional leaders to enable data-driven decisions and proactively deliver actionable insights.Please note this is a hybrid remote position with occasional travel.  While other candidates will be considered, the preferred candidate will live in the Boston area, coming into the Waltham office 1-2 days per week and working remotely otherwise.   Key ResponsibilitiesPortfolio Strategy and Decision SupportLead North America portfolio insights and provide evidence-based recommendations for commercial planning, launch readiness and investment prioritization across therapeutic areas and lifecycle stagesTranslate North America performance, market, access and competitive evidence into clear options, trade-offs, risks and recommendations for senior leaders.Integrate North America epidemiology, pricing and reimbursement, customer behavior and competitive developments into cohesive strategic perspectives.Performance Analytics and ForecastingOwn North America performance reporting and dashboarding, including portfolio and brand performance frameworks, KPI definitions, recurring and ad hoc reports, and executive business reviews.Own customer segmentation and targeting strategy, and national and sub-national analytics.Connect campaign, channel and promotional-response measurement with brand and portfolio performance, forecasting and decision support.Own short- and long-range North America commercial forecasting for in-line and launch products, with transparent assumptions and alignment to North America financial planning, supply planning and launch decisions.Market, Customer and Access InsightsOwn the North America primary market research and customer insight agenda across HCPs and patients, including qualitative and quantitative research design, execution, synthesis and application.Lead the competitive intelligence program, with competitive intelligence focused on commercial competitors and clinical pipeline developments, while integrating relevant regulatory and market access developments and insights from Sales, Marketing and Market Access teams into actionable implications.Own and lead the market access analytics capability, which serves as the analytics thought partner for payer, channel and patient access across Sobi’s portfolio, and is responsible for translating complex access, channel and patient journey data into actionable insights.Department and Cross-Functional Analytics PartnershipCollaborate with Advanced Analytics team and other Strategic Capabilities and Operations (SCO) teams to support initiatives to guide brand strategy and executionIntegrate predictive analytics, machine learning and AI-enabled approaches to identify relevant use cases and engage the advanced analytics and AI team when appropriate.Partner with the advanced analytics and AI team to shape use cases and evaluate outputs for business relevance, assumptions, limitations and actionability.Partner with Data Team to define business requirements for commercial data, reporting and analytics capabilities.Leadership and Operating ModelEstablish intake, prioritization and stakeholder engagement processes across all directly owned capabilities.Own resource allocation, budgets and vendor management across all directly owned capabilities; determine when work should be built internally, purchased or outsourced.Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
