Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.Great Place to Work®Most Loved Workplace®Forbes Best-in-State EmployerDirector Marketing StrategyPRIMARY PURPOSE : Serves as a strategic business partner to Sedgwick business unit leadership to develop tailored marketing strategies to support growth.ESSENTIAL FUNCTIONS and RESPONSIBILITIES
Partners with business unit Presidents and company leaders in operations, sales, and client services to develop marketing strategies to support growth.
Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
Teams up with marketing center of excellence (PR, Digital/Social, Content, Conference) leads to ensure strong working knowledge of key marketing tactics.
Follows existing brand guidelines and develops additional content guidelines to ensure consistency and brand voice across all channels.
Manages execution against the overall content calendar and customer/client programs.
Partners with the creative team to provide direction, ideate concepts, and bring campaigns to life.
Collaborates with internal teams, including creative, marketing, and product teams, to ensure consistent brand messaging and user experience.
Monitors and reports on digital content performance metrics and makes data-driven recommendations to optimize assets and improve user engagement.
Leverages market trends to identify opportunities for new content and campaign development.
Conducts research and analysis on industry and competitor trends to ensure our brand is showing up best-in-class.
Translates existing customer insights into relevant marketing program implications.
Conducts research, analyzing findings, making recommendations, ideating collaboratively with creative and overseeing projects through to completion.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
Performs other duties as assigned.
Travels as required.
QUALIFICATIONSEducation & LicensingBachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.ExperienceTen (10) years of related experience or equivalent combination of education and experience required. Experience as an account manager, planner or strategist at an ad agency or senior brand manager preferred.Skills & Knowledge
Strong consumer-first approach, grounded in a passion and curiosity for consumer insights
Excellent oral and written communication skills, including presentation skills
PC literate, including Microsoft Office products
Analytical and interpretive skills
Strong organizational skills
Excellent interpersonal skills
Proven management/leadership skills
Excellent negotiating skills
Ability to create and complete comprehensive, accurate and constructive written reports
Ability to work in a team environment
Ability to meet or exceed Performance Competencies
WORK ENVIRONMENTWhen applicable and appropriate, consideration will be given to reasonable accommodations.Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlinesPhysical : Computer keyboarding, travel as requiredAuditory/Visual : Hearing, vision and talkingThe statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
