The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create campaign strategies that lead awareness and affinity with the products and services we support.As a Marketing Manager Vice President on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Affluent Segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. The role will require you to leverage your data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can enhance quantifiable business results.Job Responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results for the Affluent customer segment
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Affluent customer segment
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required Qualifications, Capabilities & Skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at managing multiple projects simultaneously within tight deadlines
Excellent written and verbal presentation skills - especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
Preferred Qualifications, Capabilities & Skills:
Financial services industry experience; Affluent customer segment experience is a plus
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.Equal Opportunity Employer/Disability/Veterans
