Myers Industries, Inc. (NYSE: MYE) is a leading manufacturer of a wide range of polymer products for industrial, agricultural, automotive, commercial and consumer markets. We are also the largest distributor of tools, equipment and supplies for the tire, wheel, and under- vehicle service industry in the United States. Myers Industries was started in 1933, by Meyer and Louis Myers, as a tire supply storefront in Akron, Ohio. In 1946, the Company began manufacturing plastic and rubber products related to the tire industry for distribution. In 1963, Myers Industries, Inc. was established and grew into a diversified plastics manufacturer and tire repair supply distributor. Since then, Myers Industries has expanded to become a leading polymer manufacturer of material handling containers and distributor of tire repair and retread products for both domestic and international markets.
Job Overview
The Marketing Manager for Myers B2C will be responsible for product lines sold through traditional retail, eCommerce, and MRO distributors. Through effective implementation and execution of best practices and key marketing elements, the Marketing Manager will be responsible for leading the cross-functional market team to write and communicate the annual marketing plan strategy. This includes development through careful analysis of each component that goes into an effective marketing strategy while maintaining the Four P's of the Marketing Mix.
Duties and Responsibilities
Writes and communicates the annual marketing plan for each of the following segments:
The Market
The Customers
The Competitors
Our Strategy
Our Offering
Our Expectations
Our Implementation
Utilize the marketing plans and strategies to help Sales win profitability.
Understand and capitalize on market availability.
Collaborate with Product Managers and Sales Directors to protect and ensure long-term value growth.
Implement and manage the Marketing Mix (Product, Price, Place, and Promotion)
Design value propositions by channel members and communicate to sales.
Support the sales team daily.
Able to represent the company and product line to the press, trade, and social media.
Cultivating the market-backed insights and innovations at Myer's Industries through their leadership and prowess.
Knowledge, Skills and Abilities
Possess strong leadership and managerial skills.
Able to multitask, prioritize, and manage time efficiently.
Goal-oriented, organized team player
Encourage team and staff; able to mentor and lead.
Self-motivated and self-directed
Excellent interpersonal relationship skills
Intermediate computer skills, and experience with CRM software and Microsoft Office Suite, with emphasis on superior Excel skills .
Strong negotiation skills, with ability to follow-through on client contract.
Excellent verbal and written communication skills; must be a listener, a presenter, and a people-person.
Able to analyze data and marketing statistics, translating results into better solutions improving growth and profitability.
Education and ExperienceBachelor's degree in marketing, business administration, or relevant fieldMBA is a plus.5+ years' previous work experience in marketing, management, marketing strategy development, or relevant experience; or equivalent combination of education and experience.Track record of working with/for large MRO Distributors (Grainger, ULINE, Global Industrial, MSC, etc.) a plus.Proven track record of successfully launching products into market - including trade programs, plan-o-grams, trade allowances,
