Drives the development and execution of account specific strategies for strategic and national retail accounts, ensuring alignment with Company goals.Acts as the primary point of contact for major retail accounts fostering strong relationships and driving long-term growth.Identifies and capitalizes on new opportunities within existing retail partnerships to expand distribution, increase sales velocity, and enhance brand presence.Partners with regional and state level TWC sales team to drive execution, enhance account management efforts, and manage the relationship and execution of the Wonderful Sales team to endure in-store excellence.Works closely with distributors to streamline supply chain processes, optimize product availability, and enhance overall account performance.Analyzes account performance, develops detailed reports, and implements action plans to drive improvements and maximize results.Stays informed on industry trends, competitor activities, and retail dynamics to proactively address challenges and uncover new opportunities.