Who We Are
Andromeda Simulations International, Inc. is a leading provider of business acumen workshops to Fortune 1000 companies, federal agencies, and top tier business schools. We are the creators of the Income|Outcome simulation which is used by companies around the world.
Summary
The Digital Marketing Specialist is responsible for planning, developing, and executing high quality, performance-focused direct marketing campaigns to engage B2b sales prospects and drive customer acquisition. Collaborating closely with stakeholders, you will craft compelling content that clearly conveys the company’s brand identity and value proposition, driving conversions and providing an industry-leading experience for our prospects and customers. In addition to building robust customer nurture journeys, you will be responsible for monitoring and optimizing for performance, conducting A/B testing, and compiling and communicating performance.
How you will make an impact:
- Management of marketing campaigns to drive sales and revenue to the business.
- Analysis and continuous optimization of PPC strategy and performance.
- Refinement of creatives to enhance campaign effectiveness.
- Strong knowledge of conversion rate optimization strategies to design effective email, content, landing pages and other digital assets.
- Develop creative landing pages, blog posts and SEO in order to improve traffic to the company's website.
Key skills
- Strong understanding of North America B2b niche market.
- In-depth experience with email marketing, lead nurturing, marketing automation, and analytics.
- Continuous analysis/optimization of our Adwords/PPC campaigns to ensure a positive return on investment.
- Conversion rate optimization across digital marketing campaigns.
- Search Engine Optimization (SEO) keyword research and analysis, search engine algorithm changes, on-page
optimization.
- Ability to create compelling blog posts, videos and graphics that resonate with our target audience and convey our
brand's message.
- CRM management.
- Proficiency with Google Ads/Analytics.
- Strong analytical reporting to track campaign effectiveness.
Qualifications
- Bachelor’s Degree in Marketing or related field
- 2-3 years’ experience with digital marketing or related field
- Experience with WP Bakery management preferred
- Strong written and verbal communication skills required
Benefits
- Competitive compensation - $40,000 - $50,000
- Fully remote working environment: US based
- Healthcare
- Extended health benefits after 90 days
- 401K after 1 year
