Genesis10 is seeking a REMOTE Shopper Marketing Sr Data Analyst for a leading company in Westlake, OH. This is a permanent, full time, W2 position. This is a Fully Remote position. Please no C2C at this time
Job Summary:
Responsible for tracking, reporting and analyzing the performance of shopper marketing activities as it relates to standard campaign activations as well as ad hoc requests. This role will lead shopper marketing data analysis using statistics programs, predictive analytics and other data-driven tools. This role will bring shopper marketing analytics best practices, staying up to date on advances in marketing analytics in order to provide standard reporting/score-carding for all shopper marketing KPIs. They will use analytical skills to monitor and forecast marketing/sales trends; highlight opportunities for new initiatives and promotions. To be fully effective in this role, the Shopper Marketing Senior Data Analyst must be able to convert complex data findings into text, tables, graphs and data visualizations to influence decision making as it relates to shopper marketing budgets and activation plan development.
The Shopper Marketing Senior Data Analyst will bring strong initiative, curiosity and proven leadership qualities. They will be able to problem-solve processing large amount of complex data translated to measurable results. Effective written and verbal communication will be key in translating findings to all levels of the organization.
Job Duties:
Producing meaningful marketing KPI dashboards and delivering campaign activation performance reports with actionable insight
Coming up with conversion optimization strategies, with the aim of improving efficiency of the shopper marketing activations and increasing ROI
Benchmarking performance across all shopper marketing channels and advising on KPIs based on performance analysis
Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
Convert complex data findings into text, tables, graphs and data visualizations •
Proficient in marketing research and statistical analysis
Strong level of comfort working with and guiding the development of relational databases
Excellent analytical skills and a high degree of business acumen
Strong organizational, communication and presentation skills
Demonstrated ability to effectively collaborate with business partners possessing a wide range of familiarity with analytic methods
Proven ability in handling concurrent projects with attention to detail and accuracy
Requirements:
5-7 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
Experience building and automating management level reporting
Strong analytical coding skills in R, Python, or SAS
Mastery of modeling and reporting in Excel
Proficiency in Microsoft Office Suite Preferred
Experience with Power BI or similar data visualization tools
Education:
Bachelor's degree in a quantitative discipline or graduate degree
4 Year / Bachelors Degree in Analytics/Marketing/Business/Communications
If you have the described qualifications and are interested in this exciting opportunity, please apply!
About Genesis10: Genesis10 is a leading U.S. business and technology consulting firm with hundreds of clients needing proven talent and solutions to power their strategic initiatives. If you are a high performing business or IT professional with solid, referenced experience, we want to meet you. Genesis10 recruiters and delivery professionals are highly accomplished career advocates, who get to know you beyond your resume to position you with the opportunities that fit your skills, experience and aspirations. We have benefit options to fit your needs and a support staff that works with you from placement throughout your engagement project after project. To learn more about Genesis10 and to view all our available career opportunities, please visit us at www.genesis10.com . "Genesis10 is an Equal Opportunity Employer, M/F/D/V
