The Marketing Specialist Sr. strategically and creatively manages direct marketing, targeted marketing, advertising, content marketing and segmentation projects for various audiences. This Marketing Specialist SR. works closely with the overall marketing team and with teams across the organization. The Marketing Specialist Sr. is responsible for content execution, initiative planning, strategic messaging, project management, reporting and ongoing support for specific target audiences. The team works together to drive prospects and/or clients through the marketing funnel positions while aligning with and elevating the brand. The position seeks to understand the target audience to guide efforts that grow leads, influence sales’ goals and increase brand sentiment.
