Visit Corvallis is looking for a strategic, creative marketing leader who gets excited about building things, asking why, testing ideas and finding better ways to connect people with a place they’ll genuinely enjoy.
You’ll join us at an interesting moment: visitor demand has been relatively flat while new lodging inventory is coming into the market. We’re looking for someone energized by that challenge and interested in helping us stand apart in a category where destinations can start sounding remarkably similar.
Reporting to the Executive Director, the Marketing Manager will serve as a thought partner and operate with substantial independence in day-to-day execution. This person will collaborate with Visit Corvallis staff, external agencies, vendors, community partners, and other stakeholders.
Key responsibilities of the Marketing Manager include but are not limited to:
AdministrativeTrack all marketing programs, including paid and organic social media, paid advertising, content development, media buying, public relations, and influencer marketingCoordinate video and photo asset strategies and development, including tracking needs, media asset management and managing outside creatorsStrong organizational and system building skillsMarketingWork closely with the Executive Director to ensure our brand and communications are consistent with local strategies and partner needsCoordinate website and digital marketing editorial content and track and report on monthly and quarterly basisCoordinate and advice agencies, designers or other creative partnersCompile and use data to make strategic marketing decisions and willingness to experiment and adaptBuild and maintain a robust social paid and organic strategy and oversee daily social media management on multiple channels with an outside agencyOversee visitor guide creation, working collaboratively with an agency partnerPublic RelationsOversee PR strategy and contracted firmAssist in creating and maintaining media pitch updates and work closely with PR firm for implementationAct as media’s primary contact for inbound visiting media or influencersCoordinate media and influencer visits and track results, report on ROITrack and report public relations efforts to staff on a quarterly basisMiscellaneousApproximately 10% annual travel required around the region, state of Oregon, and beyondSome evening and weekend work requiredAll other tasks as assignedWhat You Don’t NeedYou don’t need previous destination marketing or tourism experience; we can teach you tourism and CorvallisWhat is much harder to teach is curiosity, judgment, initiative, creative instinct, and the desire to build something exceptionalA bachelor’s degree is not required
