We are seeking a highly driven and innovative Director of General Relations to spearhead our marketing efforts and drive lead generation international in the financial sector. This role is ideal for a seasoned marketing professional with a proven track record in lead generation across multiple digital platforms. The ideal candidate will be based in the US and will work remotely.Key Responsibilities:Lead Generation Strategy: Develop and implement comprehensive lead generation strategies to drive qualified leads to become members.Performance Marketing: Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click/session to lead conversion, influencer marketing, and leveraging AI for content automation and trading.Creative Direction: Direct the creative production process to ensure high-quality, engaging content that resonates with the target audience.Data-Driven Decisions: Use analytics and data to inform decision-making and measure the success of lead generation campaigns. Implement A/B testing and continuously optimize campaigns based on performance data.Reporting Insights: Develop and deliver comprehensive reports and insights on campaign performance to senior leadership. Utilize data to provide actionable recommendations and strategic direction.Stakeholder Engagement: Engage with wider stakeholders, including the General Manager, Committee Chairs, and B2B partners to align on strategic objectives and ensure cohesive execution of lead generation initiatives.Teamwork: Work effectively with a high-performing team of marketing professionals, including content creators, buyers, and analysts.Collaboration: Work closely with the sales team to ensure a seamless handoff of leads and alignment on targets and goals.Technology Utilization: Implement and manage marketing automation tools to streamline lead generation processes and improve efficiency.
