Jr. Digital Marketing Specialist (Top 5 PA Employer) (Harrisburg, PA)

Jr. Digital Marketing Specialist (Top 5 PA Employer) (Harrisburg, PA)

16 May 2020

Jr. Digital Marketing Specialist (Top 5 PA Employer) (Harrisburg, PA)

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WebFX is looking for a junior/entry level marketing, advertising, public relations, business, or communications graduate who aspires to break into the exciting Internet marketing industry and work with top-tier clients to meet their Conversion Rate Optimization goals.

About the Position


Perform research to establish a strong understanding of the client's business goals and propose solutions and strategies that meet their needs and drive their success on the web

Generate and provide resources to educate clients on the value of CRO, and actions involved to reach their goals

Identify CRO opportunities for clients, and lead testing processes

Manage ideation, planning, and execution efforts of CRO special projects. I.E. Design specs, freelancer contributions, etc.

Perform A/B, website usability, and website conversion rate testing

Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings.

Prepare monthly Internet marketing campaign reports

Correct technical issues on the backend of websites

Champion CRO best practices for clients

Percent Breakdown

5% analyzing clients' competitors

5% working in the backend of websites/fixing technical issues

10% managing external resources for CRO projects (i.e. Freelancers)

10% creating reports for client campaigns

15% analyzing data, identifying deliverables

25% client strategy and analytics

30% performing and analyzing A/B testing and other assessments

Preferred Education

Bachelor's Degree in Marketing, Advertising, Business, Communications, Information Systems or Statistics (GPA above a 3.4)

Preferred Skills/Competencies

WebFX will provide job skill specific training but applicants should have a solid understanding of the Internet, basic copywriting, outstanding written communication skills, and customer service experience in any industry. Previous job or internship experience is a must.

A plus if you have:

Basic HTML experience

Advertising agency experience

Any Internet marketing experience

Any leadership/management experience relating to coordinating the work-flow and deadlines of others.

Experience with Google Analytics

Solid web copywriting skills


Up-to-date on latest web trends and zeal for the Internet

Professional, dependable, solid work ethic, detail-oriented, self-motivated

An eye for detail and a dedication to quality

Approaches problem solving proactively and in a professional manner

Self-motivated with a high level of initiative and follow-through

Excellent time/project management skills

Solid analytical skills and ability to make decisions based on data

Creative problem solving abilities

Ability to meet deadlines

Outstanding customer service and written communication skills


Our "120 Day Jr. Internet Marketing Specialist Boot Camp" is a $10K training investment we make into our new family members (i.e. employees). New hires train under our Sr. Internet Marketers on all facets of Internet marketing and gain access to world-class proprietary Internet marketing tools.

Opportunities for Growth

WebFX grew 250%+ over the past 3 years and merit-based promotional opportunities are abundant for new family members (employees) who meet or exceed position performance metrics.

Fringe Benefits

Excellent health insurance options, 100% dental, 401K, profit sharing options after 2 years, support for new parents (#FamilyFX), flexible start time, 15 days vacation, matching charity contributions, employee coffee bar, ping pong tournaments, casual dress & many other new media agency perks (See http://www.facebook.com/webfx/).

Recent Awards

Best Places to Work in Pennsylvania (Ranked #1 in 2015, 2016, 2017 and 2018), Inc. 5000 Fastest-Growing Companies in America, and one of the 75 Best Places to Work for Millennials in America 2015.


Harrisburg, PA in the Moffitt Mansion

Harrisburg ranked as one of the country's best places to live.


$33K to $36K {Potentially higher based on work experience}

GPA 3.8+: Add $3K to high range

Elite college or university & graduation w/ high honors: Add $6K-$8K to high range

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