Key Responsibilities for website transitionCreate plan and timeline for the transition of the website and country sitesWork with leadership and team to assess current website and plan for structure on new website, including taxonomyCreate plan for current content transition and ongoing new content creationDevelop copy for website for new pagesImplement SEO/Meta data for webpagesSource and edit images for each page and prepare alt text for each image usedDesign template with available web components in Umbraco 13Create webpages using template and components with approved copy and imagesWork with leadership to determine what content country sites will containWork with country site owners to build country specific webpages as Eurofins.com adds new countriesWork with global website team to manage redirects to ensure 3rd party links do not breakWork with global website team and digital agency to transition administrative rights of websiteWork with global marketing teams to ensure URLs for marketing campaigns are updated when site goes live, including LinkedIn, Google Ads, promotional materials, etc.Track, analyze, and compare website traffic and data during and after transitionSupport launch of new site, including hypercare phase, any troubleshooting, advertising/promotionsWork within branding guidelines Key ResponsibilitiesAbility to work autonomouslyWebsite Content Management System (CMS) experience (Umbraco)Website content strategyPhotoshop or photo editingSEO expertiseWriting and editingDesign, implement and manage marketing campaigns (both digital and traditional) to generate leadsCreate collateral and promotional contentEnsure all content is created in accordance with Eurofins standardsAnalyze sales data and campaign performance metrics to evaluate effectiveness of marketing strategies to optimize future campaignsCollaborate cross-functionally with global teams to ensure marketing campaigns align with corporate requirementsOwn strategy and develop content for various platforms including website, blogs, social media to generate leadsDirectly contribute to building and maintaining a strong and consistent brand identity through effective marketing strategies and communicationReview and update sales collateral including presentationsCreate presentations in response to client RFI/PsMarket Research to identify customer trends, competitor offerings and demographic dataCollaborate with marketing in the Eurofins network of companiesSupport conferences, meetings and tradeshows as needed
