Job DescriptionThe L3 Activation Digital Tools Development Associate Director serves as the partner and counterpart for technical internal teams (e.g., Information Technology and Digital Data and Analytics) and external vendors to define, develop, and run the digital tools and solutions required to translate brand L3 marketing plans into engagement activities and outcomes. This role will partner with the L3 Activation team to understand broad L3 Activation and brand plan needs and then convert those needs into a roadmap of digital solutions that will be built and delivered in partnership with internal and external technical teams.In addition, this role will partner with Global Marketing Teams to share learnings and test enterprise-wide digital solutions to enable the L3 Next Framework. Finally, this role requires a demonstrated understanding of technology trends, life sciences-specific data sets, and analytics to translate L3 Activation needs and overall brand themes into digital tools and solutions.
Translate Business Unit-specific L3 Activation needs and themes into a roadmap for developing digital tools and partner with internal and external technical teams to execute that roadmap based on APEX leadership prioritization.
Identify and pilot new technology trends and concepts to enable the translation of brand plans to marketing operations as well as drive the feedback loop from marketing activity insights back to brand strategy.
Responsible for the technical engagement and interactions with vendors supporting Engagement Planning & Strategy, including Next Best Engagement and Omnichannel.
Manage the rollout of new digital tools and features with APEX teams and BU brand teams to drive awareness of current and upcoming solutions and ensure end user adoption
Collaborate across Human Health, Strategy and Commercial Operations, Information Technology, and Digital Data and Analytics to leverage existing digital tools and solutions to enable L3 activation, gather input and expertise, and scale / transition digital tools, as appropriate.
Serve as the point of contact for internal and external data sources to enable the Engagement Planning and Strategy team and identify new data needs based on anticipated brand team needs and new capabilities identified by the extended L3 Activation team.
Support the global strategy in developing digital tools to optimize the processes of translating brand marketing campaigns into specific marketing operations activities and tactics.
Share learnings and partner with Global Marketing teams to develop, test, and launch digital solutions to support the L3 NEXT framework.
Track and report on digital tool adoption and impact to APEX leadership to enable prioritization and focus on high impact areas, and transition of low impact digital tools.
Education Minimum Requirements:
Bachelor’s degree
Required Experience and Skills:
3+ years of experience in one or a combination of the following: Data strategy, digital analytics and architecture or digital products
5+ years of healthcare industry knowledge
Experience working on and leading agile teams
Demonstrates customer-centric, growth mindset and mental agility to meet business needs
Demonstrated ability to think critically and creatively, challenge the status quo, and drive change
Demonstrated ability to prioritize initiatives, work and mobilize resources to drive release plans
Demonstrated ability to drive business process improvement and measurement of results (metrics and KPIs)
Demonstrated ability to clearly communicate and adjust communications to the audience
Strong collaboration skills - ability to help teams understand the big picture, their role, and expectations to work together to achieve objectives
Preferred Experience and Skills:
Ability to innovate with a digital product mindset
3+ years of experience in influencing stakeholders in matrixed environment
Change management skills – ability to gain sponsorship for change and work as a change agent to effectively drive change
Strong understanding or aptitude to learn business processes, practices and regulations pertaining to the pharma industry in the US Market
NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. 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Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. 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We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.Search Firm Representatives Please Read CarefullyMerck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status:RegularRelocation:DomesticVISA Sponsorship:NoTravel Requirements:10%Flexible Work Arrangements:HybridShift:1st - DayValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:10/1/2024A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Job Posting End Date: 10/01/2024A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Requisition ID: R313606
