Responsible for defining business intelligence requirements for individual subject areas; develops conceptual data models, design, build and test sets of reporting and analytic business intelligence programs. Works cross-functionally to collect data and makes actionable recommendations at all levels. Infers trends from a variety of data sources and confidently delivers their interpretation; makes recommendations to executives. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.