Senior Manager, Personalization at Scale (Adobe) - Marketing & Commerce Transformation Consulting

Senior Manager, Personalization at Scale (Adobe) - Marketing & Commerce Transformation Consulting

04 May 2024
Pennsylvania, Philadelphia, 19113 Philadelphia USA

Senior Manager, Personalization at Scale (Adobe) - Marketing & Commerce Transformation Consulting

Specialty/Competency: CustomerIndustry/Sector: Not ApplicableTime Type: Full timeTravel Requirements: Up to 60%A career in our Customer Marketing practice, within Customer Consulting services, will provide you with the opportunity to help our clients design customer strategies that address the customers’ underlying needs and desired outcomes. We help build bridges between digital and analog mediums, delivering personal and contextual experiences powered by technology and analytics, and driving the total experience by engaging the customer, product, partner, and employee experiences.Our team helps clients take advantage of the most important digital trends and tools to integrate sales, service, and operations in a way that leads to measurable business results. As part of our team, you’ll help clients develop marketing strategies and operating models, portfolio and brand management, and improve their channel strategies.To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.

Deal effectively with ambiguous and unstructured problems and situations.

Initiate open and candid coaching conversations at all levels.

Move easily between big picture thinking and managing relevant detail.

Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.

Contribute technical knowledge in area of specialism.

Contribute to an environment where people and technology thrive together to accomplish more than they could apart.

Navigate the complexities of cross-border and/or diverse teams and engagements.

Initiate and lead open conversations with teams, clients and stakeholders to build trust.

Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences :Basic Qualifications :Minimum Degree Required :Bachelor DegreeMinimum Years of Experience :7 year(s)Preferred Qualifications :Additional Educational Preferences :Individuals who have obtained the preferred skills and certifications but lack a bachelor’s degree may be considered if they have demonstrated 12 years of progressively responsible work experience involving data-based marketing strategy and cloud-based Marketing automation platforms on Oracle, Adobe or Salesforce platforms for each missing year of college-level training in addition to the five years of experience required.Certification(s) Preferred :Adobe Commerce Expert Business PractitionerAdobe Marketo Engage Expert Business PractitionerAdobe Real-Time CDP Business PractitionerPreferred Knowledge/Skills :Demonstrates intimate-level abilities and/or proven record of success managing teams to deliver marketing and/or commerce strategy, design and implementation, including:

Driving solution design and development across technologies & programs, which may include: Personalization, Marketing Automation, Customer Data Platforms, Testing and Optimization, and e-Commerce;

Engaging with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions;

Mapping marketing, commerce and business strategies into architecture and technology strategy;

Designing marketing and/or commerce platform solutions and architecture for enterprise clients; and,

Building and implementing marketing and/or commerce platform solutions and architecture for enterprise clients.

Demonstrates intimate abilities and/or a proven record of success as a team leader in the following areas:

Serving in the role of a solution architect to present compelling digital viewpoints integrating and scaling digital marketing and commerce solutions in the delivery of innovative and scalable client solutions;

Possessing extensive knowledge of B2B, and B2C digital marketing and/or commerce platforms, core technical architecture models such as SOA, microservices, and headless commerce and working knowledge of key platform technologies: API management, REST/SOAP web services, and cloud-based integration models, e.g. iPaaS;

Implementing technology in Adobe Commerce, Adobe Marketo Engage, and/or Adobe Real-Time CDP, including configuring the environment and leading solution demos;

Possessing knowledge of digital marketing and commerce adjacent systems such as CMS, Web Analytics and Tagging, and back-office integration;

Possessing knowledge of digital security standards, e.g. PCI, SSL, HTTPS authentication, MFA authentication, and leading considerations for cybersecurity;

Identifying new client opportunities and serve as a technical subject matter expert on business development teams and lead RFI, RFQ, and client proposal efforts;

Working with cross-functional teams (marketing, UX designers, IT teams) to develop optimal customer experience solutions that balance technical feasibility, deployment timelines, customer experience, and business value;

Utilizing Agile knowledge and experiences working with onshore and offshore teams; and,

Analyzing customer insights and operational data to showcase value and identify additional opportunities for improvement.

Learn more about how we work: https://pwc.to/how-we-workPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information: https://pwc.to/payrange-v1-advisoryseniormanager

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