Reference #: 404770
Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham
Posted Date: Oct 30 2024Sr. Director of Marketing (Brand Lead), Anti-Infectives
Location: Philadelphia, PA or Durham, NCAs the US marketing lead for an Anti-infective brand, you will lead all aspects of Marketing for the brand in US Commercial including collaboration/alignment with the Global Business Franchises, reporting to the US Commercial VP of the Anti-Infectives Portfolio. The goal is to develop brand plans, including allocation of resources, to deliver a successful product launch of a novel antibiotic within a highly competitive market. You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition.This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise. We are looking for an inspiring commercial leader and highly experienced marketer who can seamlessly interact with US LOC senior leaders (President of US, BU Head and VPs) as well as Global Counterparts.The incumbent will interact with counterparts on the medical teams, brand leads across the enterprise, Market Access team, Regulatory team, Finance team, the US Government Relations team, Customer Insights (CI) team, lead the Integrated Brand Commercialization Team (IBCT) for the brand, and be part of the Business Unit marketing leadership team.Key Responsibilities will be:
Partnering with global commercial teams
Overseeing creation and implementation of the strategic and operating plans
Managing product lifecycle
Managing short- and long-range forecasts
P&L ownership
Ensuring reliable supply
Setting direction and ensuring strategic alignment across functional stakeholder groups
Defining metrics & assessing brand performance
Achieving annual brand and sales targets
Building/leading/developing a high performing team of marketers
Maintaining detailed understanding of disease and competitive marketplace
Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Fostering an environment of innovation, inclusion, challenge, trust and developmentWhy you?Basic Qualifications:
BS/BA with 8+ years marketing or other relevant commercial experience
US Infectious Disease/Anti-Infective marketing experience
Experience in direct people management
Ability to travel 25%
Ability to be in-office consistently 3 days per weekPreferred Qualifications:
BS/BA with 8-10 years marketing experience (4 years in US healthcare, 2+ years in US anti-infectives marketing)
+6 years of Infectious Disease/Anti-Infective experience
Demonstrated leadership experience (leading a team as a second line leader, and/or significant enterprise/matrix leadership)
Strong interpersonal skills and ability to build effective working relationships in a matrix environment
Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
Experience working with global launch/marketing teams
Broad commercial experience, including:
Brand lifecycle management
Product launch; Category creation
Senior leader engagement
Matrix team leadership
Category / disease and product strategy development
Tactical plan development/execution, including integrated channel mix
Customer insight, Messaging, campaign, creative development
Agency management
Budget management; P&L ownershipDemonstrates an understanding of channel / distribution, pricing, and market access strategies
Drives market and brand opportunity analysis and develops actionable brand insights
Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
Demonstrated sense of ownership for the shared success of the team and asset
Thrives in a fast-paced dynamic, competitive environment
Competitive mindset; feels driven to conquer uncharted territory
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?
Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
