Sr. Analyst, Media Strategy & Planning

Sr. Analyst, Media Strategy & Planning

02 Mar 2021
Pennsylvania, Philadelphia, 19103 Philadelphia USA

Sr. Analyst, Media Strategy & Planning

Job Summary
We're seeking a Senior Analyst, Media Strategy and Planning to join our Media team. This individual will be responsible for assisting in the development, execution and overall media strategy for Xfinity Mobile, Flex and Home Security products, as well as broader media portfolio projects as needed. The position will be involved with managing the tactical plan delivery, competitive analysis, and reporting. Building relationships is key for this role because the SA will be tasked with partnering with both internal and external stakeholders from the Integrated Marketing Communications, Media Sciences, Commercial Strategy, Product Teams, Performics and Spark Foundry. This person will report to the Director, Media Strategy and Planning.
Job Description

Core Responsibilities

Media Strategy, Planning and Execution

  • Assist in development of media planning strategies for XFINITY branded products and partnerships
  • Drive tactical execution, in partnership with agency teams, of media tactics designed to enhance brand positioning, drive subscriber growth and retain current customers
  • Manage Media AOR relationship and help drive standardization of agency planning, buying and optimization processes
  • Ensure proper maintenance and quality control for media planning and buying
  • Solicit media proposals from vendors (digital, social, TV, print, OOH, and non-traditional media) and collaborate with agencies on POV development
  • Work with agencies to develop competitive reviews and present insights/recommendations to product marketing teams
  • Monitor reporting dashboards and provide analysis of key metrics to identify, recommend and implement changes to optimize media plans
  • Oversee activity to ensure timely delivery of media commitments
  • Review media buy schedules to ensure adherence to media buying guidelines
  • Contribute to and maintain a positive work environment
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
  • Other duties and responsibilities as assigned.

Minimum Qualifications

  • Collaborate with internal stakeholders across Marketing, Business Insights, Analytics, Sales and Finance to advance business goals
  • Coordinate Corporate & Division/Region media efforts and evolve standards and processes/methodologies for aligning Corporate and Division Media spend
  • Partner with internal Media Sciences team, building media mix modeling recommendations and optimization scenarios across all paid media channels

Measurement and Reporting
  • Drive media measurement framework and KPI identification
  • Work with measurement and analytics teams to determine media's contribution to sales via multi-touch attribution modeling

Other Preferred Skills
  • Well-rounded knowledge of digital/mobile/social media landscape
  • Agency management skills
  • Digital first mindset with Media Planning/Buying experience
  • Experience with consumer insights
  • Excellent analytical, quantitative, organizational and prioritization skills
  • Must be innovative, proactive and a strong team player
  • Working knowledge of Microsoft Office, Media Planning & Buying software
  • Works well under pressure and tight deadlines
  • Strong written and verbal communication skills
  • Strong presentation skills
  • Project management of large-scale initiatives

Education and Experience
  • Bachelor's degree in advertising, marketing or related field, or recognized equivalent in work experience
  • Generally, requires 3-7 years of experience

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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