Creative Director of Copy- Retail Marketing

Creative Director of Copy- Retail Marketing

07 Dec 2024
Pennsylvania, Pittsburgh, 15201 Pittsburgh USA

Creative Director of Copy- Retail Marketing

What We’re Looking For:At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion.  Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. We are seeking an experienced forward-thinking Creative Director of Copy – Retail Marketing.  You will need to excel in brainstorming and collaboration, showcasing your versatility in writing across diverse styles and platforms.  We are seeking an individual with a strong commitment to nurturing emerging creative talent, as you lead teams to achieve their best work. Your curiosity and inventiveness will be boundless, resulting in concepts and executions that are fresh, surprising, strategic, and consistently on brand.What You’ll Do:This is a Full-Time Salary PositionAs the Creative Director of Copy – Retail Marketing, you will be responsible for shaping the creative vision of projects, ensuring that our messaging is not only impactful but also aligns with our brand identity and objectives. This role interfaces with various agencies and production arms to bring our new high-level brand vision and seasonal campaigns to life.  You will need to thrive on generating bold ideas and be adept at presenting your work, copy, and concepts to clients at any level.Manage the creative messaging strategy and direction of high level campaign work within the internal marketing teamHelp identify the strategic and conceptual direction across various projects, and clearly present those ideas to cross functional teams and c-suiteHas experience building big, campaign platform ideas with tight teams in a fast-moving environment Is an extremely strong and empathetic leader who can manage multiple projects simultaneouslyHas ample experience working with and presenting to stakeholders of all levels including C-suite

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