As a Senior Marketing Manager you will be supporting our Electrical OEM business which is one of our fastest growing business segments. You will be responsible for developing, implementing, executing, and measuring strategic marketing plans. You will demonstrate a clear understanding of B2B businesses and how to build awareness around Wesco’s products, services, and solutions to satisfy business’ needs. You will coach and mentor a marketing team who will execute day-to-day marketing activities, deliver quality work, meet deadlines, and be responsive to changing business needs. You will develop creative marketing strategies and fulfill execution plans.Responsibilities:
Develop a strong marketing team.
Manage and coordinate marketing activities for assigned strategic business units or areas, spanning market intelligence, customer engagement, sales enablement, market awareness, and demand generation.
Develop, manage and measure marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
Support strategic relationships and co-operative marketing programs with key suppliers, setting priorities, resolving issues, managing funding, and ensuring proper resourcing.
Utilize Wesco’s project management systems to ensure programs are completed on time and on budget and communicate results, best practices, and successes.
Understand and interpret customer and sales data to identify opportunities in market and drive profitable sales growth.
Research new marketing approaches, products, services, and solutions to identify future growth opportunities.
Qualifications:
Bachelors Degree – Marketing or Business Administration required; Masters Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
8+ years experience in product or field marketing
5+ years experience in strategic business planning
2+ years experience in a business to business (B2B) industry
Experience in recruiting, developing and managing on-site and remote personnel
Strong digital skills, creativity and entrepreneurial drive
Strong written and verbal communication skills
Strong research and analytics skills
Highly organized and detail-oriented
Ability to work in a fast-paced, dynamic environment
Ability to influence others, meet deadlines, and deliver results
Ability to navigate complex matrix businesses
5+ years experience in marketing with a Fortune 500 company preferred
Industry knowledge, including suppliers, customers, and competitors preferred
Ability to travel up to 25%
Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
