In this role, you will execute traditional search engine optimization, local search, brand entity building, and AI discovery across modern search platforms. This is a remote role with periodic travel required for client meetings located mostly within 100 miles of Reading, PA. You will start as an execution specialist with a structured 12-month career development plan.Core ResponsibilitiesTraditional & Technical SEO Execution: Conduct keyword research, on-page optimizations, technical website audits, internal linking adjustments, schema markup (JSON-LD), and indexability fixes.AI Search & GEO/AEO Optimization: Optimize content for AI search engines, AI Overviews, ChatGPT, Gemini, and Perplexity by establishing structured entity data, direct Q&A formats, and authoritative brand citations.Local SEO & Google Business Profiles: Manage local citations, Google Business Profile (GBP) optimization, review acceleration, and map-pack rankings for client portfolios.Tool Stack Management: Hands-on operation of Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Google Business Profiles (GBP), Google Gemini Pro, and SE Ranking Growth with Local Marketing to drive client visibility and lead growth.Content Strategy & Optimization: Partner with AI tools to draft, structure, and refine content following Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness).CRO & Conversion Alignment: Align organic search tactics with Conversion Rate Optimization (CRO) so search visibility translates directly into qualified business inquiries and revenue for clients.Client Meeting & Value Delivery: Facilitate and co-lead client meetings, presenting strategic search insights, performance metrics, and recommendations that clearly translate technical search tactics into real-world business growth and client value. Client Collaboration & Travel: Prepare client-ready performance updates and travel to client sites (within 100 miles of Reading, PA) when in-person strategy or quarterly review meetings are required. 
