Local Law Firm is looking for an in-house (East Providence, RI) part-time Website Developer-SEO/SEM expert to manage and oversee all search engine optimization and internet marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also oversee all SEM campaigns on Google and Bing in order to maximize ROI.
Responsibilities
Optimizing web-site pages for search engine optimization.
Researching and implementing content recommendations for organic SEO success.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC campaigns.
Develop and implement link building strategy.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
Proven SEO and SEM experience.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g, Google Analytics & Google Search Console).
Must be Proficient in WordPress.
Knowledge of ranking factors and search engine algorithms.
Up to date with the latest trends and best practices in SEO and SEM.
