Devising creative public relations strategies that enhance the company’s external imageDeveloping effective PR plans using appropriate strategies and tacticsLiaise with marketing team to ensure consistency in brand positioningArrange for interviews or public speaking events and construct press releasesManage media relations - Responding to media inquiries, scheduling interviews, and analyzing media coverage. This included managing the organisations relationship with the press, leveraging existing media relationshipsAdvise company on handling sensitive public issues to preserve reputationAssess opportunities for sponsorships and other partnerships that improve brand equityAnalyze results of PR campaigns or efforts and prepare reportsAct as a trusted source of written materials of the highest quality for internal stakeholders, including proofing, re-writing, and advising on impact delivery measures –maintaining the ‘zero-mistakes’ principleResponsible for the designing along with senior management the organisations brand bible and ensuring compliance to itCreate and maintain templates for brand materials used for external and internal use such as presentation slides, funding proposals, letterhead etcPlanning, executing, and promoting events that enhance the organization's public image
