Marketing Manager Medicare Part D

Marketing Manager Medicare Part D

21 Sep 2024
Rhode Island, Woonsocket 00000 Woonsocket USA

Marketing Manager Medicare Part D

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Job DescriptionThis role can potentially be a remote based roleAt CVS Health, millions of times a day, we’re helping people on their path to better health. Through our collaboration with health plan clients we have a direct impact on millions of Medicare beneficiaries. We provide guidance and support to help seniors make better informed decisions about their prescription drug benefits, save money and live happier, healthier lives. Besides helping our clients and their members, the work that we do supports our larger organizational goal of redefining health care.We’re looking for a marketer with demonstrated success developing and managing integrated marketing campaigns involving print, digital and broadcast media channels. You will serve as a subject matter expert for acquisition and retention marketing activities as a valued contributor to the Client Engagement team.As a Marketing Manager Medicare Part D, you will need to have a deep understanding of marketing functions and can work across the organization to build consensus, leverage resources and see projects through to completion. This is a client facing position, so you’ll need to have excellent communication skills. The ideal candidate will have had experience working within an advertising agency or consulting firm. Someone with an analytical aptitude and research mindset to develop new and creative solutions supported by fact-based recommendations and case studies. You'll need to have a solid understanding of measuring and evaluating marketing campaigns to maximize ROI.Required Qualifications

5+ years’ marketing experience, agency experience preferred

3+ years’ experience with managing integrated marketing campaigns – print, direct mail, digital

Demonstrated success using marketing analytics to optimize marketing campaigns and calculate ROI

Strong communication skills, written verbal and presentation

Preferred Qualifications

Previous experience in insurance, healthcare, or financial services

Familiarity with Adobe Analytics, DoubleClick, Google Ad Words

Project management experience

Education

Bachelors Degree or equivalent experience may be considered.

Business OverviewIt’s a new day in health care.Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com . Please note that we only accept applications for employment via this site.If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.

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