Product Portfolio Specialist - Truck Tires - US Marketing

Product Portfolio Specialist - Truck Tires - US Marketing

10 Jun 2025
South Dakota, Fortmill 00000 Fortmill USA

Product Portfolio Specialist - Truck Tires - US Marketing

HOW YOU WILL MAKE AN IMPACTSG 10/11Be the liaison to the Product Management team responsible for product development at the Business Area by providing product (New Tires, Retreads, Digital Solutions) insights related to the US Truck Tire market.Help drive the achievement of business objectives by acquiring, analyzing, and delivering intelligence on the competitive landscape and Continental's position in it (by combining Product, Pricing, Market Intelligence and Promotions information) identify opportunities, and develop recommendations to maximize sales and profitability.Works closely with Pricing, Sales, Training and Product Management Business Area Team in order to define and coordinate necessary product performance tracking in the field as well as retro feed the system with relevant performance improvement needed; ongoing evaluation of Product Performance Monitoring (PPMO) and drive changes for improvement.Develop recommendations towards Value-Based Pricing: This involves aligning prices with the perceived value that the company's products offer to customers. By understanding customer needs, preferences, and the unique features of our products, setting prices that capture the value customers are willing to pay.Works to implement processes and tools for the optimization of use of combined Pricing, Product, and MI intelligence. Leverages quantitative and qualitative techniques to provide actionable insights and generate recommendations from intelligence toolbox. Is able to visualize data in a compelling manner.Coordinate the local product roadmap (New Tires and Retreads) and plan and manage accordingly all activities related to product introduction and respective phase-in and phase-out: Training, Marketing Communications, Promotions, etcCollaborates with stakeholders to drive overall change management related to leveraging CRM as major pillar in connection to our overall customer and business strategy.Interfaces:Strong and ongoing collaboration within the team (Strategic pricing, Programs, and MI teammates), Product Planning team (at the Business Area Americas) and Data Science to ensure communication flow and that required resources are activated properly to execute the strategy.Business Plan Review and New Product Launch involvement as a product / pricing intelligence expert.Ongoing communication with sales team, to drive CRM on ongoing basis to provide product market intelligence support as needed.Strong collaboration with Training to provide insights towards Value Selling initiatives and overall sales training strategy.Follow-up and support Digital Solutions TT US product portfolio development.Strong partnership with US/ local market and Business Area CRM stakeholders to ensure successful implementation and ongoing usage of CRM platform.We are looking for candidates with:Excellent communication skillsMicrosoft office – excel, PowerPoint and Power BI/TableauBusiness AcumenCustomer OrientationBusiness DevelopmentInterpersonal skillsAnalyticalHands-on problem solving

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