JOB SUMMARYWe are looking for a dynamic OTC/OTX Brand Manager to drive sustainable growth, market share, and profitability across Dr. Reddy's OTC and OTX portfolio. The role is responsible for developing and executing integrated brand strategies across consumers, healthcare professionals, shoppers, and trade channels. The incumbent will leverage consumer insights, media, digital marketing, channel activation, and customer engagement programs to build strong brands and deliver business objectives.ROLES & RESPONSIBILITIESDevelop and execute annual brand strategies, marketing plans, and budgets to deliver sales, market share, profitability, and growth objectives. Identify growth opportunities through consumer, customer, healthcare professional, and market insights; develop business cases, forecasts, and portfolio growth plans.Design and implement integrated marketing campaigns across consumer, healthcare professional, digital, retail, pharmacy, and trade channels, ensuring strong ROI and compliance with regulations.Develop and optimize omnichannel engagement strategies, including media planning, digital marketing, consumer campaigns, pharmacy activation, shopper marketing, and e-commerce initiatives. Manage agencies, creative development, promotional materials, and campaign execution while continuously evaluating effectiveness and optimizing marketing investments.Monitor brand performance, market trends, competitive activity, and KPIs; conduct analyses and implement corrective actions where required.Collaborate with Sales, Medical, Regulatory, Supply Chain, Training, and external stakeholders to ensure effective execution of brand plans and new product launches.Engage with healthcare professionals, KOLs, pharmacists, retailers, and trade partners to gather insights, identify unmet needs, and strengthen brand positioning.Support Sales Force Effectiveness initiatives through training, cycle meeting content, field-force engagement, and performance reviews.Drive innovation, channel expansion, and strategic partnerships to accelerate brand growth and strengthen market leadership.To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.
