1.    Digital Marketing StrategyDevelop and execute digital marketing plans that align with business and brand goals.Implement SEO, SEM, and PPC strategies to increase online visibility and website traffic.Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter) to engage with audiences and drive brand awareness.2.    E-commerce Management (Shopify)Oversee and manage the Shopify e-commerce store for Company Branding, including product uploads, descriptions, pricing, and inventory management.Enhance the user experience on Shopify by optimizing the layout, navigation, and checkout process.Track e-commerce performance metrics, analyse customer behaviour, and implement strategies to improve conversion rates.3.    Content Creation & ManagementDevelop and manage content for social media, websites, newsletters, and blogs.Collaborate with design teams to create engaging visuals and written content.Keep website content updated and optimized for SEO, ensuring accuracy and relevancy.4.    Email Marketing CampaignsDesign and implement email marketing campaigns to nurture leads, engage customers, and drive online sales.Conduct A/B testing to optimize email content and improve engagement rates.Monitor and report on campaign metrics, such as open rates, click-through rates, and conversions.5.    Analytics & ReportingTrack, analyse and report on the effectiveness of digital marketing campaigns using tools such as Google Analytics, Shopify analytics, and social media insights.Provide insights and recommendations to improve campaign performance and achieve KPIs.6.    Communication CoordinationCoordinate internal and external communications to ensure consistent brand messaging.Manage responses and engagement on social media, addressing customer queries and fostering community interaction.Support PR activities and collaborate with teams on promotional events.7.    Brand ManagementEnsure all communications align with the Company’s brand identity and values.Execute campaigns to reinforce the brand’s presence and positioning in the market.
