Manage the properties internet presence on all social media platforms as per the guidelines from Radisson Blu Hotel Group, ensuring that responses are handled professionally and within corporate guidelines.Market products by developing and implementing marketing and advertising campaigns.Maintaining and growing social media databases.Preparing marketing reports by collecting, analyzing and summarizing sales data.Preparing a strategic social media marketing plan for all hotel outlets.Actively oversee and implement the property’s marketing plan.Assist in the marketing budget and planning process and perform tasks within budget.Conduct continuous market research in respect of the target markets of the property.Produce monthly social media and marketing report as requiredResearch competitive products by identifying and evaluating product characteristics, market share, pricing and advertising.Maintaining research databases.Coordinate above and below the line advertising campaigns, materials, schedules and content in respect of the specialised market segments served by the hotel.Develop and coordinate the production of appropriate marketing collateral.Conduct monthly stock audits of marketing collateralCoordinate direct mail campaigns including preparation of promotional material.Create and maintain accurate client databases for marketing distribution.Act as Brand Custodian and ensure that all marketing and advertising is done within parameters of branding standards and Corporate Identity Manuals and within brand standards.Identify new forms of promotions with the correct price points in order to maximize on total revenue opportunities.Design and write response letters to special markets, research survey specialists and mailing lists.
